Zillow Group Inc is a real estate marketplace company that provides information and services related to selling, buying, renting, and financing through its platform, which is accessible through a website and mobile application. In 2022 the company announced a "housing super app" business strategy in which the Zillow platform would facilitate all components of the home buying, selling, and renting process, from initial property searches to closing to moving. This new business model is structured around five pillars of growth: touring, financing, expanding seller solutions, enhancing partner network, and integrating services. Zillow executives have stated that by focusing on these growth metrics, the company can increase both the total number of customer transactions and the revenue per customer transaction.
Prior to 2023, Zillow's business operations were organized into three segments: Internet, Media, and Technology (“IMT”), Mortgages, and Homes.
Zillow has data on roughly 110 million homes across the United States. The company offers several features, including value estimates of homes, value changes of each home in a given time frame, aerial views of homes, and prices of comparable homes in the area. It also provides basic information on a given home, such as square footage and the number of bedrooms and bathrooms. Users can also get estimates of homes that have undergone significant changes, such as a remodeled kitchen.
In December 2006, Zillow launched features allowing users to post homes for sale and set a "Make Me Move" price (an informal way to market a home), as well as a real estate wiki.[citation needed] That same year, Zillow teamed with Microsoft to offer a feature in Microsoft Virtual Earth that shows aerial photographs.
In December 2009, Zillow expanded its listings to include rental homes.
In late 2013, Zillow began powering AOL Real Estate. In July 2014, Zillow also took over the real-estate portal for MSN Real Estate. In October 2017, Zillow announced to add three-dimensional tours to get 360° photos of houses customers are interested in buying or renting.
In July 2018, Zillow released a tool for prospective renters to submit a credit check and eviction history report to landlords.
The company reportedly had 36 million unique visitors in January 2019.
Zillow produces home value reports for the nation and over 130 metropolitan statistical areas. The reports identify market trends, including 5-year and 10-year annualized change, negative equity,[failed verification] short sales, and foreclosure transactions.
Zillow also releases a Homeowner Confidence Survey. The survey is conducted by Harris Interactive and measures homeowners' perceptions about home-value changes of their own home and the local market.
Kommentare